About


Joy Woo, FSMPS, CPSM, LEED AP, is a certified life coach and DEI promoter.

Joy has for-profit and non-profit experience, providing her strategy, marketing, and operations expertise and experience to the architecture/engineering/construction (A/E/C) and real estate/land use/development industries, where she guides individuals and teams to personal and professional fulfillment.

Joy is passionate about DEI, and leads DEI programs and serves on DEI committees.

She earned an MBA and a BS in Biological Sciences from the University of California, Davis. She is fellow and active member in SMPS (Society for Marketing Professional Services), currently serving as a trustee on the SMPS Foundation board and on the DEI committee. Joy is a Certified Professional Services Marketer (CPSM) through SMPS and Certified Martha Beck life coach.

Joy enjoys listening actively to her clients, and guiding them to their own a-ha moments and living their best lives.